A mobile man and a mighty, mini, mobile brochure for Brookline Bank.
From Shark PR: QOR360 Releases an Ergonomic Chair and Active Sitting Review.
Could so-called 'Ergonomic' chairs actually be contributing to back problems?
BURLINGTON, VERMONT (PRWEB) APRIL 26, 2017
Active seating manufacturer QOR360 has published a new, informative article on its website titled “Which Chair is Best for Back Pain? Ergonomic or Active Sitting?” The article was written to provide consumers with a clear understanding of the difference between ergonomic chairs that promote a static sitting posture, and the more dynamic movement that Active Sitting chairs provide. In brief, most ergonomic chairs restrict the human body's natural inclination to move and adjust, even while sitting. The end result, especially after long periods of sitting in the workplace and home, can be a wide range of spinal and health-related issues. With Active Sitting chairs, the spine is free to move and make a series of continuous, natural adjustments that help strengthen and realign muscles, tendons, and vertebrae.
As QOR360 founder Dr. Turner Osler notes, "Across most industrialized societies people spend, on average, nearly 11 hours each day just sitting. Unfortunately, the human body wasn't meant to be so immobile for such long periods of time. Active sitting means that your spine, muscles, and vertebrae are free to make tiny, almost imperceptible adjustments while sitting. It's what happened when your forefathers took a break from the hunt, rested their spears against a tree, and took a seat on a round rock."
QOR360’s line of Active Sitting, ergonomic office chairs utilize the company’s proprietary rocker technology — the Eccentric Bi-cylinder, which was developed by Dr. Turner Osler, a University of Vermont trauma surgeon. QOR360’s patented Eccentric Bi-cylinder creates a subtle, omnidirectional, rocking motion that allows the spine and hips to continuously re-adjust to gravity, creating a fluid movement that promotes strength and flexibility, and improves overall back health.
Inspired by traditions of Yoga, Akido, and Feldenkrais, QOR360’s development team includes doctors, furniture designers, and body-work experts, who have combined their expertise to create the contemporary and innovative line of QOR360 products. The company’s focus is on developing ergonomic products that transform the sitting experience from static sitting, which is restrictive and unhealthy for the spine, to Active Sitting, which is more dynamic, natural, and therapeutic for the back and spine. Beyond its use as an ergonomic office chair for task sitting or simply as a chair for back pain, QOR360’s ergonomic seating is elegantly designed and fits beautifully in the home, office, studio, and more. The current line of QOR360 seating, which can be viewed and purchased online at http://www.qor360.com, includes six models: the Uma, Juno, Cleo, Alpha, Darwin, and Lex.
The QOR360 company is based in Burlington, Vermont and ships its products worldwide. To learn more, please visit: http://www.qor360.com
Branding for Dell by Shark: A quick glimpse of a branding agency's early design explorations.
After being selected as a branding, web and marketing vendor for global computer technology giant, Dell, Inc. and then following a lengthy "on-boarding" process ( nice people in Czechoslovakia, by the way) Shark embarked on developing new branding, design system, website, and marketing communications program for Statistica, a soon-to-be-spun-off Dell software division. What follows is just a rough look at the design explorations and then final, client-selected work. We shall refine the discussion and add to this post ... next week.
And finally, approval...
Sweating out new law firm advertising in support of local sports teams.
A little more of Shark's Creative to show for Three Penny Taproom, Montpelier, Vt.
New T-shirt designs, and below a new calendar!
Coming soon: A beautiful, new website for the Three Penny Taproom, Montpelier, vt.
Just a few images for the moment ...
A winning Advertising Agency Pitch (that didn't actually win.)
Advertising agency pitch books tend to be delivered in conjunction with in-person presentations of an agency's capabilities, proposed strategies and speculative creative. This past summer, however, when Shark received an RFP from a Vermont ski resort amidst a busy schedule and little bandwidth to engage in the time-consuming, hand-shaking and new business lunches, we decided to at least satisfy our creative urge with an online advertising agency pitch book. Presented as a single website that embodies our strategy, positioning, design and creative drafts, its a nice pitch to look at, and which we thought more people would appreciate seeing. But the fact is, agencies rarely win new business by clients buying into the agency's creative - more often, they buy into the agency's people.
Shark designer gives a visual Happy Halloween from Shark.
Cool Shark teeth Art from Evy Jacobs in St. Augustine, FL
Scenes from a Shark shoot: on set for QOR360.com
Beautiful new attorney marketing infographic from Shark team - Emily Ryder and Maddie Stern.
Worker's Comp marketing for law firms is not easy. But Madeline and Emily worked through the copy and design ...and the client, Brady/Callahan to create a new, informative infographic that's perfect for social media marketing and some digital PR.
Branding a startup: The QOR360 name, logo, website, and digital marketing.
With a DBA of Kinetic Furniture of Vermont, LLC, Shark created the QOR360 name, logo, design system, ecommerce site, and digital marketing plan for the ergonomic seating company. It's an incredible design and idea from Dr. Turner Osler, that will transform your standard, static sitting into a dynamic, spine-loving, and healthy sit. Will talk more later. Here's an image from, and please visit: QOR360.com
Brady/Callahan attorney, Brendan Donahue gets his son Aidan to show off his sushi and his new Shark T.
Just a nifty little, attorney marketing digital banner that keeps on delivering.
MIX: Strategy, Branding, Digital, garnish with Creative Twist.
Branding, name generation and more for a very cool, Vermont Startup.
(Yoga people and those with a bad back, listen up)
First, we changed the name from multi-syllabic something or another to the contemporary and minimalist: QOR360. Next, we advocated for a clean design aesthetic across both product design and brand image. After a logo that merges the founders interest in aligned vertebrae, the company's proprietary "rocker" technology, and yes, the i Ching,
Now for the product, and some introductory text...Revolutionary ergonomic seating for a healthy and strong back. Created by a team of doctors and furniture designers, and inspired by the bodywork traditions of yoga, aikido, Feldenkrais, and Alexander technique, the QOR360 allows you to sit in an active and playful manner that gently aligns and realigns your spine. By allowing your pelvis to move and flex naturally, while extending and rotating in all 360 degrees, the QOR360 frees your spine to adopt its natural, and more perfect posture.
Making it happen at Mels: New Bank Rhode Island TV spot slated for late April launch.
Following a Boston-shoot last month, post production on a new BankRI television commercial moved to Montreal for editing, sound, color and more. With approval confirmed, and the media buy in place, a big thanks and Chapeau!! to all of the talented and helpful people at Mels. Well known for their recent and beautiful work on Adele's "Hello" video, I want to thank, in no particular order: Cecile Morel, Catherine Grenier, Anne-Catherine Busson, le mixeur, Martin Boisselle, le monteur incroyable, Claude Antoine, et Jerome Cloutier.
The spot in its final form is sophisticated, smart and should prove to be a strong foundation for BankRI's overall corporate identity. In fact, the bank's marketing department led my Mr. Steven Parente initiated a more extensive and integrated, Commercial Banking campaign in print and digital based on the TV spot's imagery.
Our CREATIVE DIRECTOR IS IN SERIOUS NEED OF PROFESSIONAL HELP.
That would be Peter Jacobs, of course, and the position is for an Account Manager with marketing skills, diligence, a sense of humor, and a strong backbone. email Pete directly with questions, resumes, your credentials and more: pete@sharkcomm.com
Shark Shoots new commercial in Boston. Shark AE (and model) Katie Morrow on set.
Some shots from a shoot. We were very fortunate to find talented employees to stand in as actors and grab footage in Boston for upcoming broadcast projects. Big thanks and hats off to the actors - Elise Corbett, Katie Morrow, Dericka Gomes, James Burns, Luis Encarnacion, Adam Matteo, who did a great job!
Katie Morrow
Elise Corbett
Dericka Gomes
