Following a Boston-shoot last month, post production on a new BankRI television commercial moved to Montreal for editing, sound, color and more. With approval confirmed, and the media buy in place, a big thanks and Chapeau!! to all of the talented and helpful people at Mels. Well known for their recent and beautiful work on Adele's "Hello" video, I want to thank, in no particular order: Cecile Morel, Catherine Grenier, Anne-Catherine Busson, le mixeur, Martin Boisselle, le monteur incroyable, Claude Antoine, et Jerome Cloutier.
The spot in its final form is sophisticated, smart and should prove to be a strong foundation for BankRI's overall corporate identity. In fact, the bank's marketing department led my Mr. Steven Parente initiated a more extensive and integrated, Commercial Banking campaign in print and digital based on the TV spot's imagery.