The agency is very proud of our busy mom and busy Shark Account Manager, Erin McAllister who took the time to stand up to an irresponsible President.
New law firm and attorney marketing with a strategically-designed "brand shift."
There’s a legacy of branding law firms with multiple partner names. However, multiple attorney names tend to encounter memorable challenges of differentiation and memorability for consumers. We developed 802injured.com and a dedicated phone number, web address, and marketing to counteract these issues for a multi-name client law firm. Following positive results and 802Injured.com’s brand image gaining traction in 2024 through Shark’s marketing, for 2025, we’re expanding 802Injured’s creative and media plan with a newly-developed set of “bookend” 15-second TV spots. The ads feature quirky text-style conversations over de-saturated footage and highlight various practice areas, including Workers’ Compensation and Personal Injury.
Shark rebrands the VCIA with a new logo, tagline, and graphic design system.
Reposted from VCIA:
FOR IMMEDIATE RELEASE: VCIA Launches New Brand and Website as Critical Strategic Year Kicks Off
Sharp, modern logo reflects the members it serves; website now key asset for captive industry.
Burlington, Vermont, January 16th, 2025 – VCIA has launched a comprehensive rebrand, including a new visual identity, tagline and state-of-the-art website (vcia.com), reinforcing its position as community leader in the captive space, and a champion for Vermont’s thriving captive insurance industry.
The new slogan “Captive Excellence Starts Here” emphasizes the inclusive, member-driven arena VCIA sustains for captive insurance professional development and business relations. The future-focused logo signals an innovative ethos akin to the evolving and expanding captive industry.
The centerpiece of this transformation is the launch of a sophisticated new website, designed to serve as a comprehensive resource hub for members and industry professionals. The platform features enhanced functionality including:
- A Captive Media Library featuring the latest on industry trends and emerging risks
- Captives 101, content and resources that demystify captive insurance for newcomers
- An interactive directory of service providers and industry partners
- An advanced AI-driven knowledge assistant, empowering professionals in the captive insurance industry to learn, grow, and innovate. Available later in the year.
"Our new digital platform represents a significant investment in our members' success," said VCIA CEO Kevin Mead. "By providing cutting-edge tools and resources, we're ensuring that Vermont remains at the forefront of captive insurance excellence."
“This brand and website launch is a sign of things to come,” said VCIA Board Chair Gail Newman. “More innovative and relevant strategic initiatives are planned for 2025, providing substantial value, insight and support for organizations to enhance their day-to-day captive operations.”
The rebranding initiative coincides with VCIA’s 40th anniversary which is a celebration and launchpad for the association’s bold future.
Outdoor and on-strategy bank marketing.
Shark launches innovative Law firm marketing and branding - 802Injured.com
With a long history in attorney marketing, at Shark, we’ve always viewed the tradition of law firm names as somewhat problematic for consumers to retain and differentiate. While many service organizations in different industries opt for names and brands with an element of simplicity and something more memorable, the tradition of a multiple-last-name brand for a law firm does present obstacles to name recognition and distinction in the marketplace. It’s just not easy for consumers to hold onto multi-syllabic, multi-name ideas or brands. With that said, for the spiffy law firm of Brady | Donahue, we created 802Injured.com to encompass and market their Injury practices including Personal, Workers’ Compensation, Accidents and more. An integrated print, broadcast, and digital marketing program is in place along with this 15 second spot designed for streaming media.
Samples from a beautiful banner and digital marketing program we launched in 2023.
Just a note on branding.
Some Captive Insurance ads - vintage but on point.
After Shark established a “Gold Standard,” strategy for Vermont Captive Insurance, this is the ad that launched a campaign that as we say in advertising, would prove to have “legs.”
Creative Bank marketing with a new 30 Second Broadcast TV for Bank Rhode Island.
A nifty little spot developed around the bank’s new “financial Strength and Trust,” strategy.
Clarendon Private, Boston Wealth Management design and advertising by Shark.
Clarendon Private, a Boston Wealth Management firm gets new creative from Shark.
Launched in 2021, Clarendon Private is a Boston-based Wealth Management and Private Banking firm. Shark created the branding, design, and website which communicate Clarendon Private’s sophisticated services for its high net worth clientele. This initial ad is the first in a series of new ads developed by Shark that are designed to augment the company’s “brand” visibility. The marketing program is heavily skewed towards digital media with some traditional print and broadcast media possible later in 2023.
Piękny. In defense of Ukraine from Poland.
Piękny. Our congrats on beautiful, creative and conceptual illustration from WProst Polish media.
On deck: A new creative bank advertising campaign takes shape with a first ad.
Bank Rhode Island is getting a new brand advertising campaign from Shark. Built around the campaign theme “Banking, Well-Crafted,” the first ad features the beauty and craftsmanship of a yacht’s teak deck. The personal attention and hands-on commitment to quality provides a conceptual foundation to support the bank’s more personalized, customer-focused style of banking. It’s sophisticated bank branding and bank advertising that’s becoming more rare these days.
Vermont's best branding and web design - right here from Shark.
Coming soon, an elegant new logo, branding, and a bright and beautiful new website design for master craftsman, Alex Mckenzie.
Any Ukrainian Word Press Developers available? українські програмісти?
We really want to help and we do need a trusted, go-to web developer and programmer. End of story.
Just a quick addition to Bank Rhode Island's branch office marketing.
This quickly developed - but nicely conceived and designed “teller line” poster integrates with Bank Rhode Island’s current branch office communications. There was a brief but lively creative debate within the often pesky BankRI marketing team, but all is settled. I think …
#United for Ukraine
Beautiful new financial services branding and website design.
A few images highlighting our development of a logo, website, design system, and overall sophisticated brand image for Clarendon | Private. The Boston-based Wealth Management firm serves high net-worth clients and enjoyed a successful late 2021 launch. (With Shark’s help, of course).
Some vintage restaurant ads from the '80s.
With a little bit of office cleaning, out from under a pile of stuff came these original restaurant ads for Cappy’s in Camden, Maine. Hand-drawn illustrations by West Palm Beach, Florida artist Richard Jacobs along with hand-drawn typography,
Blue - beautiful web design and an elegant web showcase featuring the work of Cypress Woodworks.
With his company, Cypress Woodworks, fourth-generation Vermont woodworker Alex McKenzie continues a family legacy of beautiful residential construction, fine woodworking, and master craftsmanship. When Shark Communications’ web design team received a new set of photographs for a recent project titled “The Meadows Edge Farmhouse,” we decided to design a small visual web showcase within the company’s current website to specifically feature Alex’s exquisite work for one of the home’s new bathrooms. Titled “Blue,” you can see it here >
