Shark hits the beach with summer ads for Brookline Bank.
A new fitness club website on its way - also nifty for small business web design needs.
Bank executives give new bank marketing thumbs up for business banking ad.
We've heard through "the grapevine" that a new business banking ad from Shark has Brookline Bank management and staff smiling. With respect to full-disclosure, at the client's request, we did give the guy a cleaner haircut.
Bank Web development: Responsive Web Design for desktop, tablet, and mobile.
Here's some new bank web design - actually, for multiple banks, utilizing html5 animation and integrated into a beautifully responsive template. We've also integrated additional panels below on the homepage for better display of key content.
A Branding Agency Goes to Work for USA Risk Group, Captive Insurance.
A comprehensive overhaul of USA Risk Group's brand identity is evidenty in the redesign of the company's corporate website. The new website features Responsive Web Design from Shark, a new logo, brand interface and advertising campaign.
In with the new:
And out with the old:
Law Firm Marketing: Clean and Contemporary concepts for Dinse.
A quick duo of concepts for online, web, print..
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Holiday Cigars outside Hen of the Wood.
A vintage ad for a digital agency.
Just finishing the initial concept and design for Shark's new house ad. We see how it works in print, but how it takes shape in digital media is still unknown...
Vermont Captive Insurance news and new creative from Shark to support it.
As Shark's longtime State of Vermont client, Vermont Captive reached a new milesstone of 1000 Captive insurance companies domiciled in the state of Vermont, Governor Shumlin and Dan Towle held a press conference to make the announcement. A series of "1000" ads and graphics commemorating the achievement have been designed by the agency for online and traditional media.
Elizabeth Archangeli 's home decor products at Cricket Radio get an SEO and Digital marketing push from Shark.
Learn more about Shark SEO and search engine marketing >
New Ads from Shark Communications set sophisticated tone for Boston, MA-based bank.
(pre-release for digital syndication)
Burlington, VT – September 2013 – A blend of creativity and sophistication sets the tone for new bank advertising from Shark Communications. Designed by Shark for Boston-based client Brookline Bank, the new marketing campaign features a series of upscale and stylish images, text, and headlines positioning the bank as a valuable partner to its customers. Initial ads to be launched include an image of a barefoot couple on a beach paired with the headline "Calm is three days with your shoes off... knowing your bank is always on." and an image of a luxury sports car with the headline "Exhilaration is shifting into high gear... and knowing your bank can too." The ads build on bank marketing initiated and designed by Shark in 2008, intended to reposition and broaden Brookline Bank's appeal to include a younger customer demographic.
Peter Jacobs, Shark Communications' Creative Director noted, "The new brand ads for Brookline Bank represent CEO Paul Perrault and Brookline executive management's preference for marketing that places more weight on well-crafted, well-managed brand image marketing. It's not only a smart and sophisticated bank marketing strategy, but quite different from most bank advertising that tends to lean toward more standard themes — community, trust, savings rates — with images that include head shots of smiling employees."
The new advertising (which can be seen on Shark Communication's website at www.sharkcomm.com) rolls out across the Greater Boston metro area as an integrated digital and traditional media campaign. Media channels include search engine display networks, direct placement and online media buys, mobile advertising, print media, outdoor, and posters inside Brookline Bank branch offices.
Brookline Bank is a subsidiary of Brookline Bancorp, Inc. (NASDAQ: BRKL), headquartered in Brookline, Massachusetts. A full-service financial institution, Brookline Bank provides individuals and businesses with deposit and lending services, residential mortgages and home equity lending, commercial and CRE lending, cash management, merchant services, and access to investment services. Brookline Bank operates 23 branches in the Greater Boston area. For more information, visit BrooklineBank.com. Member FDIC.
Founded by Creative Director Peter Jacobs, Shark Communications is a contemporary, award-winning communications agency based in Burlington, Vermont. The company's strategically planned services provide clients operating in a variety of industries and geographic locations with a mix of branding, marketing, award-winning creative, web development, SEO, SEM, and digital public relations. Learn more about the agency at Sharkcomm.com.
Infographic Design: Beautiful hands-on design for Eastern Funding.
Gotta hand it to Christian for some fast, well-organized inforgraphic design. Eastern Funding is a NYC-based finanical company and longtime client of Shark that just hit the $1 Billion mark in funding.
Risk Management, banking, Gregory B. Vit and McGill University: Props from Shark.
Hat's off to my esteemed friend, Gregory B. Vit, for the release of his new book, The Risk in Risk Management now available on Amazon. A Director and Professor at the Dobson Centre for Entrepreneurial Studies, McGill University, Montreal, Quebec, Dr. Vit's treatise on banking, financial institutions and the problem of conformity is no easy read. But as a bank marketing dude, still climbing the upslope on the Stanford-Binet Bell curve, I actually enjoy the persepctive from an academic who is over the top and shussing the down slope. With that said, I had to give it my own twist with a house ad. Also, hats-off, or Chapeau! to senior designer,Christian Lepage.
Shark Communications' bank brand advertising for Brookline Bank takes a new turn.
With strong customer relationships at the heart of Brookline Bank's strategic focus, Shark's marketing for the bank has been far more heavily weighted towards brand image marketing versus product or service-specific advertising. After a long spring and summer of creative development, we've given Brookline Bank's highly successful brand advertising campaign and evolutionary twist with new graphics and concepts. The "Car" ad starts the new campaign.
Car Dealer marketing: A creative automotive ad header and summer campaign.
From spring "Grillin'" to summer at the beach, here's an update on the seasonal change for Shark's auto dealer marketing for Shearer.
Creative car ads and car dealer marketing: Come in and Choose your new grill.
Digital marketing for more Business Banking customers: The small business microsite.
We are stepping outside of the physical branch to help the Bank of Rhode Island develop lead generation strategies online for business banking. Although this site has now been shifted by the client to be commercially-focused, this early draft of the home page is a nice example of a targeted online destination for business customers.
Burlington Ad agency jobs: Account Manager
Bank Marketing - Shark Creates a hands-on, proactive image with new business banking ads.
Our new "more hands on and sleeves get rolled up faster" campaign was developed to serve as a single campaign theme across multiple media - print, digital, mobile, etc....
