Hat's off to my esteemed friend, Gregory B. Vit, for the release of his new book, The Risk in Risk Management now available on Amazon. A Director and Professor at the Dobson Centre for Entrepreneurial Studies, McGill University, Montreal, Quebec, Dr. Vit's treatise on banking, financial institutions and the problem of conformity is no easy read. But as a bank marketing dude, still climbing the upslope on the Stanford-Binet Bell curve, I actually enjoy the persepctive from an academic who is over the top and shussing the down slope. With that said, I had to give it my own twist with a house ad. Also, hats-off, or Chapeau! to senior designer,Christian Lepage.