A cute little addition to Bank rhode island's "big" campaign and designed to add support to conservation efforts on beautiful aquidneck island in narragansett bay.
Just found this early bank branch marketing poster created by Shark. Turns out, that it was requested by a multiple of the Boston bank's customers who wanted it as an art poster to be hung on the walls of their Back Bay condos.
From the beaches of St. Augustine, FL last year some time, our "If your ads aren't becoming to you, then you should be coming to us, vintage Shark T;shirt."
Although we can't name names, we can show a sneak peak at how the central idea of a logo can remain as a central idea with its graphic form evolving. Yes, it's a Maple leaf, that was originally a whole tree. (See below)
Just a quick glimpse at some recent design explorations for the Three Penny logo. It's an inherited, client-crafted logo that Shark's design team has reviewed and begun to explore. First thing, cleaner hops, second thing, a more contemporary aesthetic that works beautifully for T-shirts and swag.
Not much to say except that it's a great concept from the 2000's.
MIX: one part strategy, one part branding, one part digital, and serve with a creative twist!
Advertising agency pitch books tend to be delivered in conjunction with in-person presentations of an agency's capabilities, proposed strategies and speculative creative. This past summer, however, when Shark received an RFP from a Vermont ski resort amidst a busy schedule and little bandwidth to engage in the time-consuming, hand-shaking and new business lunches, we decided to at least satisfy our creative urge with an online advertising agency pitch book. Presented as a single website that embodies our strategy, positioning, design and creative drafts, its a nice pitch to look at, and which we thought more people would appreciate seeing. But the fact is, agencies rarely win new business by clients buying into the agency's creative - more often, they buy into the agency's people.