We found the reality of student summer living in Burlington, Vermont and then used it to entice more students to hang around and enroll in the summer. The poster, however, kept getting pulled off Univerity walls to be rehung in dorm rooms.
QR code marketing for college recruitment and university marketing is proving successful - especially when the code can provide a convenient link between two, disparate marketing channels such as direct mail and mobile. This is the front of an oversized postcard reflecting a new DM-QR Code-Mobile marketing initiative from Shark.
We were setting up a shoot at Green Mountain College with The Tiny House Project, and while wandering around scouting Michael Worthington pulled this off. Props to Mike and see his work at: http://www.jmwimages.com/
Shark's delivering an integrated marketing communications program to Green Mountain College. Landing pages, diret mail with QR codes and mobile, print, and online are all loaded and linked for marketing success.