Dale Cockrell is a specialist in American popular music and Professor Emeritus of Musicology at Vanderbilt University and a Research Associate of the University of the Free State (South Africa). He is the author of fourteen books and editions in addition to many articles and reviews. His latest book published by NYC-based W.W. Norton & Company Everybody’s Doin’ It: Sex, Music, and Dance in New York, 1840-1917 will soon be available. Visit his website at: www.dalecockrell.com
… including a shift in positioning and tagline from ‘Full Service. Flexible Rates” to the more understandable “Full Service For Less.,” a refreshed logo with improved graphic elements and layout, and some exploratory design.
New for 2019, Shark designed a series of print ads for Bank Rhode Island’s community-based initiatives. A subtle variation on last year’s BIG theme, these print ads reinforce the text overlay design concept first introduced by the digital billboard design and broadcast TV commercial produced by Shark last summer. The ads feature a series of elegant images of the arts, environment, community and more along with inspiring large-scale headlines that include words such as "Roots" for the environment, "Create" for the arts, and "Honor" for the bank's support for military families.
Shark seeks a creative generalist to help with a variety of creative, web, digital, social media and more for accounts in Boston, New York, nationally, and of course in Vermont. It could be an entry level position. Contact firstname.lastname@example.org
OTT, or "over-the-top," is a term that describes the delivery of television and other content over the Internet instead of using traditional channels. Netflix, Hulu, Amazon, Youtube – we've all used them before, and these along with other OTT providers are becoming the standard for media consumption in the 21st century. In the old days of advertising, you used to go down to the local TV station and order a flight of 30-second slots on whichever show or program that you felt would align with your target audience demographic. Traditional TV networks used a best-guess coverage, or viewer "ratings" system to estimate how many eyeballs viewed your spot, and that was it.
Fast forward to today, where the number of people paying for cable TV is declining year over year, and advertisers are following the customer online. OTT, social media, and streaming services are commanding more and more of people's time, and they offer rich customer data and precise targeting for advertisers. Advertising with OTT TV providers like Hulu offers a new level of tracking and accountability, with guaranteed impressions and non-skippable ads, that traditional TV models can't match.
As an award-winning multi-media agency, Shark Communications produces broadcast and OTT commercials. With the rise of smart TVs, 5G networks, and more, we see TV viewership shifting rapidly to OTT and digital platforms. See below, a sneak peek of some concept storyboards slated for a 2019 launch.
Located in a former school house and building just off the village green in Bristol, Vermont, Shark helped to transform the former Bristol Health and Fitness Club with a streamlined and more contemporary name and brand image. The new BFIT name was developed along with securing a company url at www.bfitvt.com, and the logo took shape as a primary signature for marketing communications. A new website was launched with integrated online membership, calendar and customer management software. T-shirts followed quickly, along with trade show design. New initiatives include exploring extensions of the BFIT brand with a coming test of BFIT CLOSE-TO-THE-EARTH GRANOLA.
Are you looking for branding for your startup? Contact Shark today to learn about our branding package for small businesses, including logo design, graphics system, web and digital marketing services.
Sometimes rebranding takes an revolutionary strategy and we “ball up and toss” existing logos, typography and design. At other times, like this rebranding for a custom jewelry designer, we decided to preserve the original, artist’s self-made logo form (on the left) with more of an evolutionary design strategy. There is also a subtle name change, new url, and new website and small biz marketing program coming soon.
In marketing industry-speak, when an ad runs over a longer period of time, or an ad campaign endures, it’s called marketing that “has legs.” Our 2018 production of Bank Rhode Island’s 30 second Broadcast and Digital TV ad is proving to be that case with executive management now focused on building it out as a campaign that drives the brand across broadcast, digital, social and more.
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As the design team at Shark was finishing some new display ads, we thought we'd take a moment to answer a common question that, as a Vermont digital marketing agency, we hear a lot: Why should I use Google display ads for my business?
Reach – The Google Display Network is made up of over two million websites, videos, and apps where your ads can appear, reaching 90% of Internet users in the world. This includes hundreds of large sites, like YouTube or the New York Times, as well as thousands of smaller sites, many of which are frequented by your target audience.
Targeting – Ads are displayed if a user searches a certain keyword, visits a website related to your industry, or meets a criteria of demographics, interests, and location. Shark works hand in hand with clients to tailor digital display ad campaigns around their specific customer personas.
Positioning – The easiest way to get into a consumer's mind is to be first. Display ads are visual, engaging messages that are geared toward gaining impressions and building brand awareness. Whether you are launching a new startup or looking to keep an old brand relevant, the Google display network gives you an entry into the consumer's mind and more chance to create a branded impression than say, plain old text ads.
Remarketing – What is remarketing? Remarketing takes place when a user sees your ad after visiting your website. Remarketing conversion rates actually increase over time, so the more a user sees your ads after considering your brand, the more likely they are to complete a sale.
Competition – Let's be honest: everyone else is already doing it. The Google Display Network is today's digital marketplace, so if the consumer doesn't know you exist, then you've already lost.
If you're looking for a certified Google Partner agency to design and manage display advertising for your business, then contact Shark today.
5G is here and it's here to stay. With strong demand for 5G cell towers, it won't be long before you are streaming 4K videos and unlimited data on your smartphone.
At Shark, a Vermont digital marketing agency, we have long trumpeted the virtues of 5G, but most clients don't know much about it, except that it has something to do with Verizon and AT&T. That's true, but there's also a lot more to 5G and how it will affect daily life for you and small businesses.
"The difference between 4G and 5G is like going from a tricycle to an Indy car." –Steve Mudd, Marketing Strategy Director, Ogilvy & Mather.
If you want to be the go-to techie at your office, then read below how 5G is changing the game.
What is 5G? 5G is the fifth generation of cellular mobile communications, coming after the current, 4G LTE. 5G performance targets include high data rate, reduced latency, energy saving, cost reduction, higher system capacity and massive device connectivity.
What are the benefits of 5G for Vermont? 5G means blazing fast internet – up to 100x current speeds – less video lag, and greater support for interconnected "smart" devices. This means that city dwellers in Burlington or Montpelier can telecommute to work while Vermont farmers use 5G technology to connect their agricultural equipment with real-time precision.
How do you get 5G in Vermont? Mobile carriers Verizon and AT&T are laying the infrastructure for a 5G network across the country, from big metropolitan cities to rural Vermont farms, so you'll always be connected as soon as you step outside and away from Wi-Fi.
When can I purchase a 5G device in Vermont? Even though trial runs of the network have already begun, it will take until at least 2019 before you can buy a 5G phone or tablet.
What does 5G mean for Vermont businesses? Everything. Employee telecommuting, shorter commutes with connected smart cars, augmented reality ads in the grocery store checkout line, remote meetings with VR, and more.
The possibilities of 5G are endless, but like any digital evolution, it's important to stay at the forefront. Follow Shark on Twitter to stay on top of the latest trends in digital marketing.
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way back in the day. If I remember correctly, it was me, Jon Roberts and Lars Erick Fisk who worked on this.
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… just finished a first landing page for our “Brand fresh.” self-promo campaign.. The landing page is for Shark’s Small Biz Digital service, and next we hope to develop it further with a digital ad campaign.
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As we design and launch new landing pages for Bank Rhode Island with full-screen video as a primary strategy, we waned to offer some evidence on why you should consider using the same tactic. Studies have shown that video on landing pages can increase conversion by as much as 80% and for good reason – video is an entertaining, visual medium that allows people to connect emotionally with content and products that they otherwise wouldn't be able to with plain text. Here are a few more reasons to use video on your landing page:
Videos increases the length of time people stay on your page, giving your brand message longer to sink in. Think of video as the bait that draws people in – it's flashy, engaging, and keeps visitors focused on the page and away from the "Back" button.
Video serves as validation for your product or service. If you feature yourself or company employees in the video, the trust factor is raised significantly because you're putting a face on your business. Video is a great way to answer those initial questions that a consumer goes through as they decide between you vs. your competition.
People are lazy and prefer to watch instead of read. Humans are visual learners: it's the way we are programmed and it's the reason why TV is this generation's radio or newspaper. Keep your video short and to the point, but also make sure it's compelling to viewers.
Video is changing the web and the way people interact with it. Boost conversions and take advantage of all that video has to offer, with video landing pages by Shark. Contact us today to learn more.
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Our Vermont restaurant marketing provided some brand realignment for Allium. To recapture some lost locals and a more casual and relaxed approach to the dining experience, Allium was changed to include Allium Neighborhood Kitchen + Bar. A screen-grab from the coming website and new, clean, typographic restaurant logo design is visible below.
Shark continued BankRI’s 2018 integrated marketing campaign with its newest installation of print media – community ads. A subtle variation on the BIG theme, these ads reinforce the text overlay design concept first introduced by the digital billboard and broadcast TV ads developed by Shark at the beginning of summer. More to come!
A cute little addition to Bank rhode island's "big" campaign and designed to add support to conservation efforts on beautiful aquidneck island in narragansett bay.
Part of Shark's new integrated campaign rolling out in broadcast, print, radio, and outdoor for BankRI, our latest implementation on downtown, digital billboards.
As one of the starts of bravo network's million dollar listing los angelos, tracy tutor maltas recent divorce spurred the need for a name change and rebranding. here's a glimpse of shark's upscale and "very sophisticated" design proposed for the very sophisticated tracy tutor and her los angelos real estate office team.