At Shark, we believe in the power of a brand. In an increasingly cluttered marketplace, a strong brand image creates clarity in a consumers’ mind and moves people to pick up a products and become loyal users.
We believe that the MulberryLove brand is suffering from a mediocre use of design and a strategy that places it too close to being “just another sweet juice.” In our view, MulberryLove should capture more attention, be more distinctive on the shelf, and behave more like a smart and contemporary lifestyle brand.
Our goal would be to move MulberryLove from the generic to the proprietary, by replacing an uninspiring set of graphics to a more distinct and powerful visual identity. With that we ask:
- Does the brand effectively communicate the product’s benefits?”
- Does your current design system reflect the simple, yet powerful premise of antioxidant rich beverage?
- Are your own intentions and beliefs, the ones that motivated you to produce this beverage in the first place truthfully and effectively represented in the branding?
Through collaboration, we see a new brand strategy that leans closer towards subtly, simplicity, and originality. A brand strategy that truthfully reflects the product, elevates it in a consumer’s mind, and makes it a first choice. Mulberry Love is an exciting product, one that we hope will have an even more exciting future.