SOME NOTES: Having followed Brookline’s requested production direction, Shark Communications feels obligated to offer some thoughts and an alternative recommended direction.
Shark’s TV, Film and Video experience is extensive with with three decades of award-winning film, video and TV production including winning awards at leading International film festival awards, national awards for TV, and numerous regional industry events.
Of the two versions presented above, our recommended direction is Version #2.
In Version #1, we continue to see the visible Brookline logo placed alongside a scene of a shoemaker akin to placing a question mark for viewers.
We prefer the visual energy of of V. #2, that is developed through multiple cuts, transitions from hands to handshake, and we can’t reiterate the added value of having a Brookline logo on the glass to create context and naturally draw the viewer into an actual Brookline Bank office.