The Boda Group, a Boston-based executive leadership consultancy led by Jennifer Guckel Porter is heading into the new year with a Beautiful new website and brand identity from Shark. The site features jQuery and full-bleed background images and more.
Our bank branding services went to work for Northeast Bank in Maine with a new web design for the bank, new bank logo, and overall fresh, graphic interface. Click to see more bank marketing >
This is where we were:
Vistar Technologies is a Florida-based software company specializing in the healthcare industry.
The new Dinse website reflects a core shift in Shark's overall branding for the law firm. We'll be adding s new Webinar feature later. View more of Shark's law firm marketing here.
It was a bumpy ride into LGA last month, but Shark's work for Eastern Funding which one of the country's leading finance companies under the direction of Michael Fanger got a big "thumbs up." You can see the artwork here.
From Moneywatch.com - BURLINGTON, VT--(Marketwire - 11/08/10) - Shark Communications, a leading advertising, design, and interactive marketing agency, has recently completed new website optimization strategies and upgrades for the State of Vermont's captive insurance website at www.vermontcaptive.com.
The website was developed by Shark in 2009 following the agency's creation of "The Gold Standard of Captive Domiciles," a brand advertising campaign reaffirming Vermont's leading position in the U.S. captive insurance marketplace.
Vermont Captive Insurance is now the largest captive insurance domicile in the United States and the third largest in the world with nearly 30 years of experience in the industry. "While reports show limited activity in the captive sector, Vermont is bucking the trend with a strong first half of the year and it is very encouraging that interest continues to be robust," Dan Towle, Director of Financial Services for the Vermont Agency of Commerce & Community Development, said.
By integrating SEO copywriting, keyword research, new information architecture and more, Shark developed the site's enhancements to better coordinate with existing online marketing and social media content currently handled by the agency. "Our on-site optimization work for VermontCaptive.com is not a stand-alone effort, but carefully coordinates with consistent keyword usage across search marketing, optimized press releases, and social media profiles we manage. Balancing on-site with off-site optimization can boost click-though and lower costs," said Shark Creative Director, Peter Jacobs.
Shark Communications develops engaging and influential marketing in traditional media and digital communications, including search, social, web, mobile, PR and more. More about Shark and Vermont Captive Insurance marketing can be view on the agency's website sharkcomm.com and blog.sharkcomm.com.
Search Engine Optimization (SEO) focuses on enhancing a website or web page's Internet presence by gaining a higher position on search engine results pages, commonly referred to as SERP's. The process of SEO involves a combination of programming, development, content management, linking and more. There are two main categories of Search Engine Optimization: On-site SEO and Off-site SEO. On-site SEO focuses on manipulating the code, content, and structure of the website or web pages with the goal to create more optimal results from search engines in relation to specific search queries.
On-site SEO Keyword Research - Keyword research is the first step in search engine optimization. By utilizing different online research tools, specific keywords and keyword phrases can be analyzed in terms of their search volume or search popularity. Selected keywords can then be used to optimize web pages by inserting them in Meta data which is part of the underlying programming code of a website, and through Content Optimization which is the visible text and images of each web page. Meta data or meta tags are HTML codes that are not seen by users, but instead provide data directly to search engines. Meta tags include Title, Description, and Keywords which are developed from keyword research.
Off-site SEO consists mainly of developing and gaining links to a website from outside websites. In the past, Google developed the idea that the number of links to a website was a key measurement of the site's importance. More recently, however, links from "high authority" websites have far more importance to ranking than the quantity of backlinks.
Content Optimization - Content optimization may be the most important component of SEO. In the business of search engine optimization, content is king. Creating content that is optimally prepared for search engine indexing is the focus of any SEO campaign and it's an art that blends the creative skills of a copywriter and the technical skills of an SEO specialist. Content optimization is about prominently and tactfully including select keywords and keyword phrases into the copy on a web page to appeal to prospects searching for specific goods and services.
Marketing for The Spa at The Woodstock Inn & Resort continues to unfold with a new website. The micor-site is designed to integrate with the resort's main website, utilizes a soft palette, and builds off of the "sprig" logo.
The new Woodstockinn.com is now live, with a "Big Visual, Get to the point" development strategy behind it. The Preferred Hotels booking engine has been embedded to follow visitors throughout the site, and pages are easily managed for search engine optimization.
Here's a glimplse of an overhaul in progress for Choose2bgreen.com, Shark's much-featured (One Of the Best Micro-sites by the Power Industry) website for Green Mountain Power. We're integrateing Twitter feeds, and creating a new interface that may set the table for a new interface and navigation system for the corporate site.
Vermont is a leader in captive insurance. We rebranded the division's marketing several years ago, confimed it's industry-leading position with a "Gold Standard" campaign, and just relaunced the web site. We'll be expanding online marketing and adding some SEO-friendly, syndicated Public Relations.
On May 1 we launch a new branded social network for The Woodstock Inn and "environs" (That's french for the area). It integrates a variety of new media with a focus on migrating people off of popular media into a community that has more potential to prevent customer loss to extraneous advertising - sometimes the case on Facebook, and more power to develop customer loyalty. It integrates lots of video (Alex's push) and live Twitter feeds.
We're building a new Arts + Culture travel blog. This header is kind of fun. Visit www.woodstockartandculture.com
We're building a quick, online marketing program for the Summit Lodge, Killington, VT. Here it is un-optimized. www.summitlodgevt.com 
Kudos to Dotty Schnure and yes, us to us, the Shark people who re-branded, re-built and re-activated Green Mountain Power's renewable energy options into an umbrella brand called Choose2bGreen. It's a proactive stance that represent s GMP's forward- thinking, some of the best Vermont marketing, and it was recently featured in a national webinar as one of the VERY BEST, "TOP THREE" 'green" branding and microsite marketing initiatives in the United States. And that's that.
Shark's web design for banks continues with the migration of six bank web sites located in four states around New England. Work commenced with the launch of the Bank of Western Massachusetts - www.bankwmass.com The new site was built on David Castrucci's Coretomic platform which continues to power more and more finanical sites around the country. All of the sites are integrated along a common platform managed by teams at Shark and Coretomic. The service provides comprehensive support, and if the banks we're smart they would start reviewing add-ons and enhancements that would move the sites towards what David calls "powrful online business centers." View more bank web design by visiting Shark's main website.
There was a time in the mid-nineties when Shark was pioneering into the world of ecommerce. This was before Netscape, Google, and yes, Twitter. We actually began working on the net in 1993 when we were asked to develop the coporate identity for a new ISP who hooked us up to the "Information Superhighway. " Regardless, from those early days. we are still the proud owners of a number of legacy domain names of which we took one -Xpansn.com, formerly a hip hop clothing line and turned it into a web directory. Xpansn.com now has more than 1,400 links to web sites and receives nearly 10,000 unique visits each month. Kind of fun, but so far, it hasn't shown how it's going to pay for some beachfront property in the Bahamas. Submit your site at Xpansn.com
Burlington, Vermont - Shark Communications, a leading branding, marketing and interactive agency based in Burlington, Vermont was chosen by Green Mountain Power Corporation to design a new flagship web site for the company -- http://www.greenmountainpower.com
The new web site utilizes Shark's state-of-the art content management platform from Coretomic, and integrates numerous back-end functionality from Green Mountain Power's IT department. The web interface reflects a cleaner, more contemporary corporate image which Shark has been creating over the past year for the power utility. The new web site also integrates with several mini-sites (including Choose2bGreen.com) and blogs which Shark created to brand Green Mountain Power's renewable energy options and to provide more open communication and discussion with customers and the community at large.
Colchester, Vermont-based Green Mountain Power Corporation serves 92,000 residential, commercial, and industrial customers in the state of Vermont and is owned by Gaz Metro LP's Northern New England Energy Corp.
As a trusted strategic partner to businesses and organizations in avariety of industries, Shark's award-winning creativity, intelligent brand management, and leading interactive solutions helps clients achieve business objectives with planned, well-executed marketing efficiently across multiple media. For more about the agency’s award-winning services, please visit: www.sharkcomm.com
BURLINGTON, VT — Shark Communications, an award-winning creative and interactive agency located in Burlington, Vermont has created a new corporate identity, company graphics, and website for Acquisio, a Canadian-based search engine marketing software development company. Acquisio’s “next-generation” products provide online marketing professionals and interactive agency executives with the ability to manage multiple marketing campaigns across different search engines through a single, integrated “dashboard.”
Acquisio’s Flash-based interface streamlines operations, offers detailed pay-per-click metrics, enhanced keyword research features, and a new level of sophistication for generating campaign reports. More about Acquisio can be found at www.acquisio.com. Shark Communications combines 20 years of award-winning creative services with leading, interactive technology to serve clients in a variety of industries and geographic locations. For more about the agency’s award-winning services, please visit: www.sharkcomm.com.
shark Communications