Cool, archival poster.That's Pete, with the pipe!
What's the new black?
Well, it's The Red Rooster, according to Shark. This is the start of a new ad campaign for a cool new dining spot at the inn.
Vermont's Most Beautiful Address...
Some elegant new graphics and postioning entering into the Woodstock design system.Ran through a two hour strategy session with the higher-ups.
Summit Lodge - A landing Page in a Week.
We're building a quick, online marketing program for the Summit Lodge, Killington, VT. Here it is un-optimized. www.summitlodgevt.com 
Coming soon to Vermont Public Television: A new Dinse spot.
Shark is preparing a new integrated flash and broadcast for Dinse/Knapp/McAndrew, one of northern New England's leading law firms. Here's a first look...
Yachtwhere.com -New Private Mobile Tracking Page
We're getting closer to launching Yachtwhere's Private Mobile Tracking Pages for the world's yachts www.yachtwhere.com or click on the image and visit!.
The Red Rooster Opens With a WWW campaign.
The Red Rooster is the newest restaurant at the Woodstock Inn, in Woodstock, Vermont, very cool, great food, a landing page and ad campaign went up! 
Leigh Cole's Blog Gets Traction.
Burlington, Vermont attorney Leigh Cole blogs on business growth and opportunity in Vermont. We installed a small, online marketing program with some PPC, but the real success in our view, has been the hundreds of thousands of impressions for her flash ads. Everybody wants to quantify marketing on the internet but we're comfortable with a more branded approach.
Introducing Aplitude
Paul Menichelli's past company Training Marketing and Technology will soon be known as Aplitude. Paul lives in the hills of Underhill, Vermont and generally spins around the country leading and facilitating corporate groups, sales meetings and more. Together we created a name, unique URL, logo and once we get his blog/web site up we'll be able to embed a link and send you there!
latitude 15 Gets a new Flash Ad
Big, Bob Hardy's line of silver-threaded apparel is relished by travelers, hikers, outdoor enthusiasts everywhere, and because Google seems to serve it up to the Yachting crowd more often then not, we're re-formatting his flash ads for placement.
Tooth In Advertising...
coming soon to an airport poster near you.
Some hotel marketing.
Branding and web development by Vermont creative agency Shark Communications recognized as one of the "top three green marketing intitiatives in the US."
Kudos to Dotty Schnure and yes, us to us, the Shark people who re-branded, re-built and re-activated Green Mountain Power's renewable energy options into an umbrella brand called Choose2bGreen. It's a proactive stance that represent s GMP's forward- thinking, some of the best Vermont marketing, and it was recently featured in a national webinar as one of the VERY BEST, "TOP THREE" 'green" branding and microsite marketing initiatives in the United States. And that's that.
Hospitality, Hotel and Resort Social Media Marketing.
Mar 26, 2009 14:18 ET
Hotel Marketing, Social Media and Online Advertising Plan Developed by Shark Communications for The Woodstock Inn.
BURLINGTON, VT--(Marketwire - March 26, 2009) - Bringing social media, landing pages and online marketing to The Woodstock Inn's hotel marketing by Burlington, Vermont agency Shark Communications represents a marketing model increasingly being embraced by the Travel and Hospitality industry. Shark's mix of market positioning, branding and online and social media marketing is a dramatic shift from traditional hotel marketing programs that appropriate expenditures to different media without an integrated strategy.
Located in Woodstock, Vermont, which has been called "...one of America's prettiest towns," The Woodstock Inn's marketing (managed by Shark), now relies more heavily on the use of online media -- especially landing pages for the hotel's customer acquisition. The landing pages Shark develops for the Inn & Resort generally consist of simplified, organized special offers and packages that are placed on a well-optimized, single web page that then links directly to a booking engine or the Inn's central web site. Landing pages can generally be deployed relatively quickly with visitor traffic cultivated through online advertising, Search Engine Marketing, and optimized PR. To deepen and extend customer relationships, an online loyalty program linked to a branded hotel social media web site was created by Shark, which the agency then markets through popular social media sites such as Facebook and Twitter.
Despite current economic conditions, the Inn continues to realize positive results from its marketing initiatives, has recently opened a new, upscale restaurant, The Red Rooster, and is looking forward to the expected 2010 opening of a new, on-site spa. The Inn's most recent landing page can be viewed at www.woodstockfamilyvacation.com.
To learn more about Shark's hotel marketing and social media marketing visit http://sharknewmedia.com/travel, or to see the latest work from Vermont Marketing agency, Shark Communications, contact Peter Jacobs or visit the agency's Vermont marketing blog at http://blog.sharkcomm.com
Just some really nice hotel marketing.
New Things at Northern Power
We just completed initial work on a new design system and identity for Northern Power - which is going though it's own reorganization. Spearheaded by Maureen McCraken and Eve Frankel, the first work on a brochure for the company's Northwind 100 product will set the stage for further development of an organized graphics system across traditional media and the web.
Shark's bank web design provides Peoples United Bank with new web site for Bank of Western Massachusetts
Shark's web design for banks continues with the migration of six bank web sites located in four states around New England. Work commenced with the launch of the Bank of Western Massachusetts - www.bankwmass.com The new site was built on David Castrucci's Coretomic platform which continues to power more and more finanical sites around the country. All of the sites are integrated along a common platform managed by teams at Shark and Coretomic. The service provides comprehensive support, and if the banks we're smart they would start reviewing add-ons and enhancements that would move the sites towards what David calls "powrful online business centers." View more bank web design by visiting Shark's main website.
The Big Green Chile
Rebecca is planning an open house for GMP's new LEED-certified facility, Dotty decided it would show up in local media, I wrote a headline, Bob wrote some copy, Thomas made a chile pepper, Rick put it together and that's a day in the life at Shark..
A new Blog and new insight into Vermont business issues from Leigh Cole.
In french, the word for being "plugged in" is Branché. Well now you can be très branché into Vermont's business landscape with Leigh Cole's Vermont Business Blog. As a lawyer at one of Burlington's leading law firms, Dinse, Knapp, and McAndrew, Leigh's blog "focuses on business growth and opportunity in Vermont." with as Leigh say's " ...an optimistic eye toward the future." You can visit Leigh's blog at: http://cole.dinse.com Leigh's blog is a first dip of the toe into new media for the law firm which has, over the past two years taken major steps forward with the launch of a new web site, new branding, and an overall more sophisticated approach to its marketing. All with a little help from Shark, of course.
A Plug For Green Mountain Power and Rachel Carter
Hat's off to Rachel Carter PR for her work with Shark on the Green Mountain Power account. The company's recent mention in USA Today put it along side some big companies such as Nike, Coca Cola, Dell and more in an article titled "Companies Turn Up The Green."
