Human beings are visual learners, our brains wired to select for images and videos over audio and text. just five seconds of video can convey more information than any banner or article, and studies show that retention rates for video are almost 10x higher than written words. this is why video advertising is so effective – the ability to increase brand awareness, attract customers, and boost sales in a quick, cost-effective manner.
The landscape of online video advertising spans multiple devices and is continually evolving: tv viewers of the past are cutting cords and accessing programming online; search engines are connecting eager audiences with relevant ads, and social media’s algorithms rank higher for video than any other form of content. From in-stream to display to social, online video advertising offers a plethora of opportunities for brands looking to raise awareness and broaden the sales funnel.