A tribute to a pandemic closure with some of our vintage marketing that helped build the Vermont Icon.
With the sad closure of Thomas Dairy and multiple media requests for Shark to republish our original, hand-crafted ads that helped build the Vermont dairy’s brand, we present them here. The backstory From the Burlington Free Press is here > and the complete set of ads are here >.
“Iconic Vermont milk producer Thomas Dairy to close at the end of September”
“The milk that thousands of Vermonters grew up drinking at home and in school won't be on shelves much longer. Thomas Dairy, the iconic, family-owned milk producer based in Rutland, announced Thursday night that it will cease operations at the end of September. The business would have turned 100 next year. “With gratitude, pride and heavy hearts, we have made the difficult but necessary decision to close Thomas Dairy at the end of the month," the company wrote in a Facebook post. "The decrease in business from colleges, restaurants and tourism during the Covid shutdown has hit us hard, and the future remains uncertain."
Read the Full article here>
See the complete set of ads here >