PRESS RELEASE;

BURLINGTON, VT- Shark Communications, an award-winning brand, web, and digital marketing agency has launched a new TV spot for Bank Rhode Island. The 30-second ad highlights Bank Rhode Island's Commercial Banking services and its partnership in a variety of initiatives and projects around the state of Rhode Island. To address BankRI's management concerns that its name was largely invisible to the public while at the same time providing the key banking and financing solutions for many large scale commercial projects, Shark developed the theme "We don't make things. We make things happen." Edited in a sophisticated, quick-moving style, the television ad's evolving array of images depict both private and public initiatives in which Bank Rhode Island's Commercial Banking services play an important role. The "We Make It Happen," 30-second television ad, can be viewed at https://sharkcomm.com/bankri-tv

As Shark Creative Director and designer of the spot notes, " We Make Things Happen" is a theme that defines the energy and commitment of Bank Rhode Island's Commercial Banking team, and with the beautifully edited series of images and soundtrack, it sets an engaging and overall powerful tone for the bank. It's a strong positioning statement that Shark will also implement as an integrated marketing campaign across print, digital, web, and outdoor. "

Headquartered in Providence, Rhode Island, BankRI provides an array of personal, business, commercial and investment services. As a commercial bank, Bank Rhode Island delivers financial strength, Commercial Banking expertise, and a range of solutions to help corporate customers reach new goals. 

Shark Communications is a Burlington, Vermont-based, branding, web, SEO, and digital marketing agency founded by award-winning Creative Director, Peter Jacobs. Shark serves clients in a wide variety of industries with a strategically-planned mix of creative and digital marketing solutions. From award-winning work for the 1998 US Winter Olympic Trials to numerous creative, design and marketing awards for clients large and small,  Shark’s has received consistent creative recognition. More about Shark Communications can be viewed on the agency's website at sharkcomm.com.