Social media marketing simplified with Attract, Engage, Convert, Monitor model.

Burlington, VT—Award-winning creative and digital marketing agency, Shark Communications, has published a new, simplified, strategic chart for managing social media.The model is presented in the form of a colorful infographic,created by Shark in response to many of the agency’s executive-level clients looking for a more simplified perspective on social media marketing. By organizing social media initiatives into four key marketing categories: Attract, Engage, Convert, and Monitor. The infographic serves as a simplified visual strategy for managing social media marketing.  

In the social media infographic, the Attract phase is defined as the widest part of the social media sales funnel and at this point, the primary goal is to distribute content that’s engaging and connected to your brand. The Engage phase involves messages directed towards people who are actively hunting for a solution. It’s the time to sculpt marketing around your products and services, referring them to dedicated web or landing pages. Convert means turning followers into customers with highly targeted and optimized content and landing pages built around a specific action. And, at the foundation of all social media marketing, there’s the need to Monitor, evaluate, and make adjustments to your next social media initiatives.  
As Shark Creative Director, Peter Jacobs, notes, “Digital marketing can be earned, owned, or paid media. With paid media, the goals, overall strategy, and the ROI are often clear and understandable to the client. But with earned — or social — media (and especially client-managed social media marketing), the whole process seems less objective and a bit more ‘shotgun-like’ in approach. We then designed the infographic around some simple, strategic marketing phases so that it’s broad and easily understood.”

Shark Communications is a Burlington, Vermont-based, creative, web, and digital marketing agency founded by award-winning Creative Director, Peter Jacobs. Shark serves clients in a wide variety of industries with a strategically-planned mix of branding, marketing, web, SEO, and digital marketing solutions. From award-winning design and marketing for the 1998 US Winter Olympic Trials, to numerous radio, web, television and film awards for clients large and small, Shark’s creative excellence has received widespread recognition for clients in multiple industries. More about Shark Communications can be viewed on the agency's website at http://sharkcomm.com.