BURLINGTON, VT- Shark Communications, an award-winning brand, web, and digital marketing agency has launched a new TV spot for Bank Rhode Island with the bank's new advertising campaign, “Change is part of your life. Helping you turn it into opportunity is part of ours.”  The thirty-second ad was designed by Shark using sophisticated graphic overlays, visual transitions, and an evolving array of images to deliver an encouraging and upbeat pandemic-related message to its customers and the people of Rhode Island.

The 30-second ad which is viewable here or available on Shark Communications' Youtube channel was produced after a long summer of pandemic-challenged production and drone shooting led by Shark’s video team of Ben Jacobs and Scott Cherhoniak. 

As Shark Creative Director and designer of the TV ad, Peter Jacobs notes, "The campaign theme was created by Shark but first delivered in a very rough form by Bank Rhode Island's Executive Vice President, Steven Parente. It was his initial concept that then led the agency to develop  - Change is part of your life. Helping you turn it into Opportunity is part of ours. It's a visually appealing bank ad, that underlines the spirit, energy and commitment of Bank Rhode Island to help its customers navigate new chapters in their financial lives. The TV ad centers on the bank's personal banking services and is expected to be followed by the release of a second, thirty-second television ad now in production and focused around Bank Rhode Island's robust Business and Commercial Banking services. 

Headquartered in Providence, Rhode Island, BankRI provides an array of personal, business, commercial, and investment services. As a commercial bank, Bank Rhode Island delivers financial strength, Commercial Banking expertise, and a range of solutions to help corporate customers reach new goals. Learn more at BankRI.com

Shark Communications is a Burlington, Vermont-based, branding, web, SEO, and digital marketing agency founded by award-winning Creative Director, Peter Jacobs. Shark serves clients in a wide variety of industries with a strategically-planned mix of creative and digital marketing solutions. From award-winning work for the 1998 US Winter Olympic Trials to numerous creative, design, and marketing awards for clients large and small, Shark’s has received consistent creative recognition. More about Shark Communications can be viewed on the agency's website at sharkcomm.com.