… just finished a first landing page for our “Brand fresh.” self-promo campaign.. The landing page is for Shark’s Small Biz Digital service, and next we hope to develop it further with a digital ad campaign.
As we design and launch new landing pages for Bank Rhode Island with full-screen video as a primary strategy, we waned to offer some evidence on why you should consider using the same tactic. Studies have shown that video on landing pages can increase conversion by as much as 80% and for good reason – video is an entertaining, visual medium that allows people to connect emotionally with content and products that they otherwise wouldn't be able to with plain text. Here are a few more reasons to use video on your landing page:
- Videos increases the length of time people stay on your page, giving your brand message longer to sink in. Think of video as the bait that draws people in – it's flashy, engaging, and keeps visitors focused on the page and away from the "Back" button.
- Video serves as validation for your product or service. If you feature yourself or company employees in the video, the trust factor is raised significantly because you're putting a face on your business. Video is a great way to answer those initial questions that a consumer goes through as they decide between you vs. your competition.
- People are lazy and prefer to watch instead of read. Humans are visual learners: it's the way we are programmed and it's the reason why TV is this generation's radio or newspaper. Keep your video short and to the point, but also make sure it's compelling to viewers.
Video is changing the web and the way people interact with it. Boost conversions and take advantage of all that video has to offer, with video landing pages by Shark. Contact us today to learn more.
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Our Vermont restaurant marketing provided some brand realignment for Allium. To recapture some lost locals and a more casual and relaxed approach to the dining experience, Allium was changed to include Allium Neighborhood Kitchen + Bar. A screen-grab from the coming website and new, clean, typographic restaurant logo design is visible below.
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way back in the day. If I remember correctly, it was me, Jon Roberts and Lars Erick Fisk who worked on this.
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Some health club branding from Shark with a new name, website and design for Bristol Fitness. The new club identity has been streamlined, and modernized, and now falls under the brand BFIT, with website at www.bfitvt.com
A cute little addition to Bank rhode island's "big" campaign and designed to add support to conservation efforts on beautiful aquidneck island in narragansett bay.
Part of Shark's new integrated campaign rolling out in broadcast, print, radio, and outdoor for BankRI, our latest implementation on downtown, digital billboards.
As one of the starts of bravo network's million dollar listing los angelos, tracy tutor maltas recent divorce spurred the need for a name change and rebranding. here's a glimpse of shark's upscale and "very sophisticated" design proposed for the very sophisticated tracy tutor and her los angelos real estate office team.
Human beings are visual learners, our brains wired to select for images and videos over audio and text. just five seconds of video can convey more information than any banner or article, and studies show that retention rates for video are almost 10x higher than written words. this is why video advertising is so effective – the ability to increase brand awareness, attract customers, and boost sales in a quick, cost-effective manner.
The landscape of online video advertising spans multiple devices and is continually evolving: tv viewers of the past are cutting cords and accessing programming online; search engines are connecting eager audiences with relevant ads, and social media’s algorithms rank higher for video than any other form of content. From in-stream to display to social, online video advertising offers a plethora of opportunities for brands looking to raise awareness and broaden the sales funnel.
What makes a good brand?
There’s an important relationship between the strength of a company’s brand and its overall success. As a branding agency, at Shark Communications, our client brand strategies often focus on supporting long-term brand success while ensuring consistency across current marketing communications. To help client marketing managers get started on their own with internal brand conversations, we've sometimes provided this brand questionnaire that was originally published two decades ago.
1. Tell us about your brand.
- Does your company have a brand identity?
- Does it market several brands?
‣ How important is a strong brand to your business?
2. A great brand is in for the long haul.
- Has your marketing more often focused on the short-term gains or the long-term growth of your brand?
3. A great brand knows itself.
‣ Does your company have a strong grasp of its identity?
‣ How well does it know who it is and what it isn’t?
‣ Does your company know how others perceive it?
4. A great brand taps into emotions.
‣ How much emotion is elicited by your brand?
‣ Has there been an emotional quality to your marketing?
5. A great brand is a story that’s never completely told.
‣ Does your brand have a story?
Has the story evolved over time?
6. A great brand has a design consistency.
‣ How well connected are the visual expressions of your company’s brands or brand identity?
7. A great brand is relevant.
‣ Does your brand connect with the needs and desires of people’s lives today?
- Has your brand evolved and remained contemporary?
To understand the difference between Wordpress and Squarespace for building your next website, imagine that you want a new bookshelf for your office.
With Wordpress, the process is like hiring a skilled, finish-carpenter or cabinet maker (your Wordpress programmer) to design and build the shelving. You have unlimited options for materials (open source programming code) and the design can be completely customized.
With Squarespace, the scenario is more like choosing a contemporary, modular, shelving system from a high-end design and installation company. After reviewing a range of designs, colors, layout options and more, your shelving is specified and installed by a certified team.
To make repairs or additions at a later date, (perhaps you want to add doors or panel to cover certain parts of the shelving), with Wordpress you will again, most likely need to engage the services of a finish-carpenter or cabinet maker (your programmer). With Squarespace, the process will be similar to having a catalog of options in-hand, and you then hire the same company to install the new shelving additions, or with Squarespace’s plug-and-play functionality, you could do it yourself.
For developing and maintaining complex, multiple-language, and mission-critical web initiatives that serve as a gateway to secure applications Wordpress is our recommended platform. For companies that need a state-of-the-art website with SEO, digital and social media marketing integration, responsive display across desktop, tablet, and mobile, and some customized coding and technology, we recommend using Squarespace. Like having a customized mahogany shelving created for your office, Wordpress costs more. But if cost is a consideration and you can customize Squarespace's modular, plug-and-play components to your liking, then Squarespace is the way to go. And with less website development time, you can then get on developing an organized small business digital marketing program to build traffic to your website.
Digital TV advertising, Connected TV, streaming video advertising, it all offers a new opportunity for marketing. As Forbes put it in a recent article on Connected tv advertising... " Thanks to everything from smart TVs to mobile to connected devices (Roku, Amazon Fire TV et al), it’s a lot more digital than people realize. And therein lies the opportunity: take advantage of all that digitally viewed television..." At Shark, we're sidestepping the cost of broadcast TV for clients in metro markets with a new geotargeted digital TV media buy. Here's a redacted (six of 18 frames) look at a new 30 second spot in design and production.
Just a quick glimpse of a name change, repositioning and rebranding for Maple Tree Place. What a great test - if it fits onto a shopping bag's design and communicates value ...it works.
We found the reality of student summer living in Burlington, Vermont and then used it to entice more students to hang around and enroll in the summer. The poster, however, kept getting pulled off Univerity walls to be rehung in dorm rooms.
Just found this early bank branch marketing poster created by Shark. Turns out, that it was requested by a multiple of the Boston bank's customers who wanted it as an art poster to be hung on the walls of their Back Bay condos.
In advance of some initial marketing discussions with an unnamed Canadian auto financing startup, and serial entrepreneurial friend, I was spurred on to dig out into some of Shark's past auto dealer ads. Probably belongs in "Stuff we like."
In lieu of slide shows, background video, and other marketing agency, self-promo and popping graphic tactics, we've string together an easy and economical way to auto-post new content. The blog connects via auto-post software, syndication occurs across multiple digital channels, and then a twitter feed integrated into our homepage creates an easily managed digital marketing ecosystem. A great strategy for small business and companies who want to run with less drain on resources. Just saying.
... of the T, that is. Someone asked, so I found it. From the original, Saint Augustine shoot.